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NavigateHome Announces Elevated Resident Experience, Inspired by Luxury Retail Principles at Prima at Paseo South Gulch

Nashville, TN – April 5, 2024 – NavigateHome, a leader in creating seamless transitions and fostering a sense of belonging for residents in their new homes, today announced a new approach to the in-residence experience at Prima at Paseo South Gulch. Inspired by the emotional connection and unforgettable experiences offered by luxury retail brands, NavigateHome is committed to exceeding expectations and ensuring a smooth, positive move for every resident in SomeraRoad's highly anticipated mixed-use development.

Prima at Paseo South Gulch is the first residential tower to be constructed at the transformative Paseo South Gulch project. Developed by SomeraRoad, Paseo South Gulch will be the largest mixed-use district in Nashville's South Gulch thus far, featuring a mix of office space, retail offerings, and over 20,000 square feet of new and adaptive reuse retail/restaurant space. This vibrant development, curated by the renowned retail leasing firm Ohas Partners, promises a unique collection of new-to-market brands, perfectly complementing the luxurious living experience offered by Prima.

“We understand that moving, especially into a brand new and exciting development like Prima at Paseo South Gulch, can be filled with emotions,” said Earnest Morgan, Managing Partnerat NavigateHome. “We're taking a cue from luxury retail's focus on emotional connection to create a welcoming and supportive environment for our residents from the very beginning, ensuring a seamless transition into their new luxury homes.”

NavigateHome's approach mirrors key principles of successful luxury retail:

• Emotional Connection: NavigateHome goes beyond simply placing residents. They take the time to understand each resident's needs and anxieties, working to create a sense of security and comfort throughout the process.

• Memorable Experience: NavigateHome curates a personalized welcome experience with thoughtful touches and helpful resources. This ensures residents feel comfortable and supported as they settle into their new surroundings within the vibrant Paseo South Gulch community.

• Human Touch in a Digital Age: While NavigateHome offers a user-friendly online platform, human interaction remains a priority. Dedicated staff are available to answer questions, address concerns, and provide ongoing support, fostering trust and reliability.

“Similar to how luxury retail seamlessly integrates technology to enhance the customer experience, NavigateHome leverages residential building technology to elevate the in-residence experience at Prima at Paseo South Gulch,” continued [Name].

Here's how NavigateHome utilizes technology:

• Seamless Integration: Smart home features, keyless entry, and digital communication platforms are all designed to be intuitive and user-friendly, creating a sense of effortless convenience within residents' new homes.

• Enhanced Personalization: Thermostats that learn preferences, customizable lighting options, and app-based amenity bookings contribute to a feeling of control and comfort, mirroring how luxury retailers cater to individual tastes.

• A Curated Experience: Resident apps can facilitate communication, social events, and exclusive resident perks within the Prima building and broader Paseo South Gulch community, fostering a sense of belonging.

By prioritizing emotional connection, creating memorable experiences, and leveraging technology strategically, NavigateHome is redefining the in-residence experience for discerning residents seeking a smooth transition and a happy new home within the luxurious Prima at Paseo South Gulch development.

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